Senior PR manager

Семейное положение: Не состою в браке, детей нет

Мобильный телефон: +79161652076

E-mail: mvsviridova@mail.ru

Занятость: Полная

График работы: Полный день

Образование:
1998 - 2003 The State University of Management (Moscow)
World Economy. Management of Foreign Economic Activity
2004 University of Balearic Islands (Spain).
МВА. Specialization: Marketing , МВА

Владение иностранными языками:
English — enough for interview
Spanish — fluent

Опыт работы
April 2009 — till now Grey Worldwide/G2 (Moscow, g2.com) — Marketing/Advertising / PR
Senior PR manager
Responsibilities:
1. PR consulting and communication support for the Agency Clients (International Tobacco Company, Premium alcohol, Norwegian Seafood Council etc)
2. Messaging, strategies, mechanics development and complex PR campaigns implementation.
3. Media database building, loyalty programs running and media engagement:
constant work with journalists and media data bases updates; .
4. Press office services and news sharing programs:
media lists development, sending out press materials, follow-up and initiation of PR publications, initiation of comments and interviews of companies’ managers in media, providing titles with additional information upon request, tracking PR coverage and collecting clippings, PR report development.
5. PR support of HoReCa events:
initiating PR coverage of the events, sourcing out relevant events, development of press materials, media accreditation, hosting journalists during the event, providing assistance with questions, agreement and distribution of post PR materials, follow-up work and initiation of publications, coverage and collecting clippings, PR report development including PR coverage evaluation.
6. Press events and press trips organization:
development of scenario of the events and programs of the press trips, hosting editors and networking during events and trips, PR coverage tracking
7. Special projects and advertorials development:
recommending relevant magazines for placements, recommending relevant formats of integration into content as per magazine, sourcing relevant rubrics, recommending size of placements and forms of material etc, discussing with key magazines their opportunities (rubrics branding, sourcing right people for interviews, opportunities for creative solutions etc, special projects concepts development together with creative team in line with the campaign brief and magazines’ content, texts development, relevant pictures development or buying out (incl. handling financial documents), layouts, color proofs and reformats preparation, managing deadlines.
8. Monitoring of competitors’ activities and best practices:
analyzing correlation between ad volumes and number of free PR publications in magazines, finding out and classifying best examples of latest trends including non-standard inserts, PR special projects, promo activities, guerilla marketing, communication in shopping malls.
9. Issue and reputation management:
monitoring the media to evaluate public reaction and measure the impact on the reputation, development and constant revising of crisis strategies and crisis contingency plans, responding to media queries when a crisis emerges, taking immediate steps to arm Clients with the appropriate messaging, providing potential scenarios and how to respond to them, conducting messaging sessions to ensure key spokespeople are prepared.
March 2007 — February 2009 (2 years)
PR Аgency «Rules of Communication (Moscow, pravila-o.ru) — Marketing/Advertising / PR
Marketing communications specialist. Area: luxury goods (interior objects and fashion).
1. Development and implementation of PR strategies for such brands as Lladró (Spanish porcelain), Yves Delorme (French textile) and MEUCCI (Italian men’s wear) etc.
2. Constant press office work, cooperation with journalists, editors, stylists, initiations of publications in media, personal PR services for the companies’ chief executives etc.
3. Press events organization (presentations for media, press-conferences, press lunches, press trips etc.), event concepts development, searching for relevant venues, events budget planning, management and control over the execution, invitation of journalists and media representatives to events; organization of participation in сross-promotion events with other luxury brands, evolving of informational sponsors to events etc.
June 2005 — February 2007 (1 year 9 months)
2007 tendenza” – network of Spanish saloons of elite design furniture and other home decoration. (Moscow)
Marketing Executive
In charge of corporate style and image of the company, media planning and complex advertising campaign implementation, collaboration with media and advertising agencies, organization of exhibitions and other events, controlling production of printing materials (catalogs, brochures, souvenirs), management of web page development and promotion, direct sales and work with Clients in saloon.

Профессиональные навыки и знания:
Additional information:

Foreign languages courses:

Summer 2000 Course of Spanish in «Galileo-Galilei» college Valencia, Spain
Summer 2001 «Don Quijote» college Barcelona, Spain
Summer 2002 University of Balearic Islands, Palma de Mallorca, Spain
Summer 1996-1999 Course of English in Ministry of Foreign Affairs of Russian Federation. Moscow
1998 Course of English in «Exel-English» college. London, UK
Spring 2003 Course of Italian in «ВКС- International House». Moscow, Russia


PC knowledge: experienced user level of MS Word, Excel, Access, Photoshop, Power Point, Internet

Extra: Driving license, international traveling passport , available and willing to travel.

Personal features:
Good communication and organization skills; responsibility; punctuality; ability to learn quickly; eager to experience and learn new skills.