Анастасия Журавлева
Женский, 44 года
E-mail: zhuravleva.av@gmail.com
Занятость: Полная
График работы: Полный день
Образование:
Master’s Degree in Marketing
1999-2003
Tomsk State Pedagogical University
Tomsk, Russia
Faculty of Marketing and Public Relations
• Average grade: 4.7 out of 5.0
Master’s Degree in Philosophy
1997-2002
Tomsk State University
Tomsk, Russia
Faculty of Philosophy
• Average grade: 4.7 out of 5.0.
• Nominated at the Russian Open Competition for the Best Scientific Publication in Natural Sciences and Humanities of Russian Federation (national competition among students of all universities of Russian Federation).
Jan – June 1997
Erie Mason High School
Erie, MI, USA
• GPA: 3.9 out of 4.0.
• Full tuition grant winner (academic excellence, national competition).
Опыт работы
Nov 2007 – Nov 2009
OOO Procter & Gamble
Corporate Marketing Manager
• Optimized cost by 60% for the print special project with sampling for the brand via leveraging corporate scale.
• Boosted brand’s site monthly traffic growth up to 145M unique visitors by integrating relevant interactive tools;
• Established going print special projects in Ukraine for the brand;
Job description:
• Development of Teens (Point of Market Entry) communication strategy and its execution via: 1) Internet platform; 2) Print advertorials and special projects; 3) School programs; 4) Sampling vehicles; 5) Alliances with partners, etc.
• Products’ initiatives integration into corporate platforms.
• Leveraging corporate scale in Point of Market Entry programs.
• Maintaining alliances with external partners, managing agencies.
• Budget management.
• Analyzing data and conducting qualitative and quantitative researches for evaluation of concepts and projects’ effectiveness.
Sept 2005 – Oct 2007
ASUS Russian Representative Office
Marketing Specialist, Event Manager
• Boosted company’s brand awareness up to 100% among target audience.
• Lead the quarterly company’s cybersport tournament to the No.One in Russia.
• Organized several successful corporate marketing events at retailers and IT Malls which lead to increase of the sales by 25%.
Job description:
• Organizing and implementing different types of events for the TA.
• Arranging joint marketing programs with corporate partners. Preparing materials for presenting these programs and making reports on it.
• Supporting corporate site: translation of press releases, newsflash updates, updating products’ content.
Oct 2002 – Mar 2004
Pressinfo 2000 Marketing Agency
Manager
• Increased number of client accounts by 30%, leading to a 45% increase in revenue of the firm.
• Authored several publications in affiliated periodicals.
Job description:
• New client accounts acquisition and development.
Профессиональные навыки и знания:
• Fluent English, written and spoken.
• Computer proficiency: extensive experience with MS Office, Corel Draw, Internet/e-mail, exposure to Photoshop.
• Experience with website promotion, content management (authoring, editing and placing site content), newsflash updates.
• Experience writing and publishing articles on-demand.
